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How to Make $100K in 4 Days Without Destroying Your Reputation

Alex Hormozi

Imagine every past customer still paid you today—how big would your business be? Once I understood this, I understood how to build a big business. It takes time. And I had to focus on making stuff people keep buying. This way effort stacks rather than restarting monthly.

Warm Selling Doesn't Work On Cold Leads

Something that took me a while to learn: Most people get lazy and cut corners when selling referrals or warm traffic. Don’t. Sell them the same way you would strangers. Cold sales processes work on wa