← Zpět

The Criticism Is a Fixed Cost Either Way

Alex Hormozi

If you make content, some people will find a way to hate you for it. This is a cost of doing business. Reminder: almost every major prophet was murdered - public sentiment is a poor short term gauge for human value (See: Jesus). 1) People create straw men: "if you tell me I should focus on long term bets you're telling me I should NEVER enjoy my life" 2) You will become more interesting than smaller creators, and negative hooks create drama, so bad creators will make negative hooks about you because they don't know how to gather attention on their own. 3) Media is consumed in short snippets. 9

Warm Selling Doesn't Work On Cold Leads

Something that took me a while to learn: Most people get lazy and cut corners when selling referrals or warm traffic. Don’t. Sell them the same way you would strangers. Cold sales processes work on wa