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The Moat in Content Is Reality

Alex Hormozi

I think most aspiring “creators” miss one crucial point about content: The messenger is inextricably linked with the message. If you haven’t done shit - no matter how good your educational content may be - you don’t have credibility. If you do hard shit, telling story is easy.

The Fastest Way to $10M Is Not the Way to $100M

An early mentor told me “you have to go slow to go fast” To build something tall, you need deep foundations. But you have to build that way from day 1 because it starts with the foundation. It took me

How I Price Every New Offer

Pricing is the single strongest lever on profit in a business. And yet - 95% of business owners look at what everyone else is charging, take the average, make that their price and never think about it

Just Take Action

You want to sleep at night like you know everything is gonna work out. And you want to wake up like there’s no chance it’ll happen unless you take relentless, unyielding, like-your-life-depends-on-it

He Tipped 4X The Bill

Rule of life: Never make asks of someone bigger than you. Give until they offer.

How To Hit Your First $1M

Simplest path to making money: 1) Find a service people already buy 2) Do it in half the time, make it twice as easy for the customer, or remove all risk 3) Ask everyone you know if they know anybody

Do This When Things Get Hard…

When things get hard, here’s a phrase I like to tell myself: “This is for now, not forever.”

They Actually Followed Hormozi’s Insane Advice

For all the talk of enterprise value and multiples, friendly reminder that it’s okay to just make money now. Sell some “unscalable” stuff for way more than it costs. Pocket the difference. Live your l

“Why Does Business Feel So Hopeless?”

Poor people suffer. Rich people suffer. Single people suffer. Married people suffer. Entrepreneurs suffer. Employees suffer. Suffering is a fixed cost of life. So pick a life worth suffering for.

Your Excuse Is the Reason You Should Do It

Some people blame their circumstances for their lack of success. Others decide it’ll be part of the success story they tell. Decide which you are.