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You Have to Want to Work After You Have Enough Money

Alex Hormozi

What you want to build will take you 10 times longer than you think but will be worth 100x more than you can imagine.

If It Scales, It's Free. If It Doesn't, You Pay.

How to build an amazing brand in a nutshell: 1) Figure out what everyone else charges for 2) Make it better 3) Make it free (
and monetize another way)

“How Do I 3X My Business?”

Volume x leverage = Output Translation: How many actions you take times how much you get for each time you do it is the amount of work that gets done. How much time you put in has a physical limit - h

“Why Do My Employees Leave?”

Four ways to change human behavior: To get them to DO something: 1) Give them a cookie (add +) 2) Dont have to do chores (minus -) To get them to STOP doing: 1) Make them do chores (add -) 2) Stop giv

You're Posting Once. I Was Posting 60 Times a Day.

I was talking to a friend of mine who decided recently to get into the content game. He asked why my content was getting more reach than his. I said “I don’t know. We put out about 250 per week. How m

Call It the 'Minimum Package' to Close More Sales

When selling, boil the sale down to one decision. The call agenda isn’t “to see if you’re a good fit for our program/service” It’s “to decide whether you’d make more money working together than on you

Why Your Ads Stop Scaling at $5k/Day

Them: I’m a master of content marketing. Also them: *17 followers* Also them: Why aren’t people responding to my DMs to buy my services? “Why should I listen to you?” is always the frame every message

Just Ask Strangers for Money

Reaching out to strangers only makes you money. You either: 1) Get nothing and end up in the same position as before. 2) You make money. So whether it’s 1 no or 1000 nos, you’re in the same spot. But

“How Do I Test My Content?”

A big influencer made an off handed content about our shorts. He said “you guys are masters.” It shocked me because all we do is: 1) Post a lot of sh*t without worrying about duds 2) Do more until it

Ask a Stranger for Money in Exchange for Work. Done.

Had dinner with some college seniors who wanted a business and didn’t know where to start
 Four steps: 1) Get an LLC 2) Get a bank account with the LLC docs 3) Connect a payment processor to it 4) Sol