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Turn a 5/10 Offer Into a 10/10 Offer

Alex Hormozi

Make it easier, make it faster, make it certain. Only available now, to a handful of select people, before it runs out. Replace [it] with whatever outcome your prospect desires. This is what makes a compelling offer.

Warm Selling Doesn't Work On Cold Leads

Something that took me a while to learn: Most people get lazy and cut corners when selling referrals or warm traffic. Don’t. Sell them the same way you would strangers. Cold sales processes work on wa