In my experience, people buy because of how crisply you articulate their problems to them, not, the benefits of your solution. The goal is for them to feel understood more than to understand your products/services.
Define what good looks like before you call someone lazy.
You donāt need another new business strategy. You need 1 tested strategy executed 100 times. Every day. Nonstop. For a decade.
Keeping customers beats replacing them every year.
Everything youāve ever wanted is on the other side of 10 years of uncertainty, rejection, and suffering. It just comes down to wanting what youāre after more than you hate all the things you gotta do
Treat recruiting like sales.
7 things you can do to immediately make more money
Stop making $4M decisions in a $44M business.
The better the people you hire, the more money you will make, even if you pay them more.
How To Know When To Correct Behavior
The foundation that got you to $10M might stop you getting to $100M.
"Do I Have The Wrong Offer?"
Something that took me a while to learn: Most people get lazy and cut corners when selling referrals or warm traffic. Donāt. Sell them the same way you would strangers. Cold sales processes work on wa
