Four ways to change human behavior: To get them to DO something: 1) Give them a cookie (add +) 2) Dont have to do chores (minus -) To get them to STOP doing: 1) Make them do chores (add -) 2) Stop giving them cookies (remove +) And reinforce new behavior with urgency.
If youâre going to do it eventually, you might as well do it now.
How to build an amazing brand in a nutshell: 1) Figure out what everyone else charges for 2) Make it better 3) Make it free (âŠand monetize another way)
What you want to build will take you 10 times longer than you think but will be worth 100x more than you can imagine.
Volume x leverage = Output Translation: How many actions you take times how much you get for each time you do it is the amount of work that gets done. How much time you put in has a physical limit - h
I was talking to a friend of mine who decided recently to get into the content game. He asked why my content was getting more reach than his. I said âI donât know. We put out about 250 per week. How m
When selling, boil the sale down to one decision. The call agenda isnât âto see if youâre a good fit for our program/serviceâ Itâs âto decide whether youâd make more money working together than on you
Them: Iâm a master of content marketing. Also them: *17 followers* Also them: Why arenât people responding to my DMs to buy my services? âWhy should I listen to you?â is always the frame every message
Reaching out to strangers only makes you money. You either: 1) Get nothing and end up in the same position as before. 2) You make money. So whether itâs 1 no or 1000 nos, youâre in the same spot. But
The goal of youth is optionality. The goal of adulthood is commitment. They are at odds. Pick.
A big influencer made an off handed content about our shorts. He said âyou guys are masters.â It shocked me because all we do is: 1) Post a lot of sh*t without worrying about duds 2) Do more until it
Had dinner with some college seniors who wanted a business and didnât know where to start⊠Four steps: 1) Get an LLC 2) Get a bank account with the LLC docs 3) Connect a payment processor to it 4) Sol
