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“Is Cheap Talent Costing Me More?”

Alex Hormozi

Biggest cost reduction that took me too long to learn: Pay A-players 1.5x market rate to get 5x the output of a B-player.

Warm Selling Doesn't Work On Cold Leads

Something that took me a while to learn: Most people get lazy and cut corners when selling referrals or warm traffic. Don’t. Sell them the same way you would strangers. Cold sales processes work on wa