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Every Business Has a Shape — Which One Are You?

Alex Hormozi

Something that took me a while to figure out: The easier a business is to scale, the harder it is to start.

Warm Selling Doesn't Work On Cold Leads

Something that took me a while to learn: Most people get lazy and cut corners when selling referrals or warm traffic. Don’t. Sell them the same way you would strangers. Cold sales processes work on wa