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Your Promotion and Delivery Are the Same Thing

Alex Hormozi

Business is surprisingly simple but deceptively hard. On a long enough time horizon, the only thing that matters is making a product everyone loves. If you did only that, you'd beat just about everyone.

Warm Selling Doesn't Work On Cold Leads

Something that took me a while to learn: Most people get lazy and cut corners when selling referrals or warm traffic. Don’t. Sell them the same way you would strangers. Cold sales processes work on wa