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How to talk to staff that don’t want to sell

Alex Hormozi

One of the first questions I ask when we invest in a company is: “What’s stopping us from doing 10x more of what’s currently working?” Oftentimes: nothing.

Warm Selling Doesn't Work On Cold Leads

Something that took me a while to learn: Most people get lazy and cut corners when selling referrals or warm traffic. Don’t. Sell them the same way you would strangers. Cold sales processes work on wa