Marketing so good, you couldn’t tell it’s a scam

*$1M Attention Guide: 15+ ways to get eyeballs on what you're building* https://clickhubspot.com/um02 Episode 871: Shaan Puri ( https://x.com/ShaanVP ) and Sam Parr ( https://x.com/theSamParr ) talk about the diabolical marketing tactics that De Beers used to convince every man to spend 20% of his annual income on a diamond. — Show Notes: (0:00) Intro (2:15) A Brief History of Diamonds (8:25) The Marketing Genius of De Beers (18:15) Lab-Grown Diamonds (20:00) Shaan Goes Into the Back Room at the Jeweler (23:15) Bitcoin’s Marketing Genius (26:55) The Greatest Generation (28:10) Pronoia. Be It.