The Mindset That Makes the Biggest Difference in Business | Simon Sinek

Things last longer when we compete against ourselves for the good of others instead of competing against others for the good of ourselves. Video from Nordic Business Forum (Helsinki) 2025, in conversation with Maddy Savage + + + Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they