CHOICE Makes Us Better at What We Do | Simon Sinek

The best companies don't focus on where their competition is going. The best companies focus on where they are going. Video from ServiceTitan’s North Star Summit + + + Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do. Simon