Leading Through Complexity PART 2 | Simon Sinek

The responsibility of a company is to serve the customer. The responsibility of leadership is to serve their people so that their people may better serve the customer. If leaders fail to serve their people first, both customer and company will suffer. Video from #IAMPHENOM, March 2026, in conversation with Jeremy Bono, Senior Vice President, Revenue Growth & Account Management ⏰ Timestamps 0:00 Rethinking work-life balance 2:30 AI, trust, and team performance 10:08 We misunderstand younger employees 15:15 Rebranding soft skills 18:00 The greatest takeaway + + + Simon is an unshakable optimist.