Why did 12 different nations wear identical football kits?

Try The Athletic for FREE for 30 days: https://theathletic.com/tifofootball 📗 Tifo's new book, "How to Watch Football" is now available internationally: https://linktr.ee/tifobook Ahead of the 2010 World Cup in South Africa, Puma decided to launch a new shirt which they called the ‘Africa Unity’ kit. 12 different nations were assigned the kit. Join the Tifo Discord Server - https://discord.gg/6nMGtSyyNM Follow Tifo Football by The Athletic: Facebook: http://facebook.com/TifoFootball Instagram: http://instagram.com/TifoFootball_ TikTok: https://www.tiktok.com/@tifofootball_ X: https://x.com/Ti