The reason youāre confused about what opportunity to pursue is that your only goal is to make money. And since there are so many ways to do it, you canāt figure out which one to pick. Fix: Figure out what you wanna DO. Then within that context, which version makes you money.
Our Cardinal Rule for Marriage & Business: If we donāt agree, we donāt do it. We never āagree to disagree.āIf we donāt agree, we do not take action until we do. And if we donāt, we donāt do it. Itās s
Reminder to founders: To remove yourself from the business, sometimes you need more then one person. Sometimes, more like five. (And thatās okay)
For all the talk of enterprise value and multiples, friendly reminder that itās okay to just make money now. Sell some āunscalableā stuff for way more than it costs. Pocket the difference. Live your l
Rather than buying things for less than their worth, make your brand so strong that when you buy something, it becomes more valuable by its association to you.
An early mentor told me āyou have to go slow to go fastā To build something tall, you need deep foundations. But you have to build that way from day 1 because it starts with the foundation. It took me
I think most aspiring ācreatorsā miss one crucial point about content: The messenger is inextricably linked with the message. If you havenāt done shit - no matter how good your educational content may
The job of the boss is to hold the line. āThis is our standard. Nothing below this line.ā And if thereās ever anyone whose line gets higher than the bossesā¦.that person should become the new boss.
Pricing is the single strongest lever on profit in a business. And yet - 95% of business owners look at what everyone else is charging, take the average, make that their price and never think about it
You want to sleep at night like you know everything is gonna work out. And you want to wake up like thereās no chance itāll happen unless you take relentless, unyielding, like-your-life-depends-on-it
Rule of life: Never make asks of someone bigger than you. Give until they offer.
Simplest path to making money: 1) Find a service people already buy 2) Do it in half the time, make it twice as easy for the customer, or remove all risk 3) Ask everyone you know if they know anybody
