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I Was Winning at a Game I Didn't Design

Alex Hormozi

The hardest part about quitting your current path isn’t the lost income, it’s explaining your decision to people still walking that path who’ve deemed it “good enough.”

Brand is simple to understand but hard to do

Brand is simple to understand but hard to do Think of the most aspirational outcome your ideal customer wants Associate with closer and closer versions of that outcome If you don’t stop, your brand ev

I Hired Agencies Just to Steal Their Knowledge

I am the biggest success story of every mentor/coach/vendor I’ve ever paid. Here’s my “secret”: Do everything they tell you to. To the tee. The first time. Take what works. Toss the rest. You can lear

Don’t sacrifice the main thing for the new thing.

Don’t sacrifice the main thing for the new thing. We all want stuff to happen faster. But it happens slower when you have to go back and fix all the stuff you broke to make it happen. Scale right or s

If People Gasp at Your Price, Do This

Sales hack: Before you reveal the price, tell the prospect it’s VERY expensive. Once they hear the price: If they agree, they were well-braced. If they think “that’s way less than I expected” you set