The Ted Lasso "Believe" Sign Started as a Joke

Ted Lasso’s famous "Believe" sign has inspired millions of fans…but it started out as a joke. Brendan Hunt is the Emmy Award-winning co-creator of Ted Lasso, and plays the beloved Coach Beard. When he was asked how an American could stand out in a European world, the answer was obvious. Nothing annoys Europeans more than Americans being chipper. So they leaned all the way in: Ted's relentless Midwestern cheerfulness clashes against the ultra-competitive world of European football...and we all learn something about meeting each other in the middle. 🎧 Listen to the full episode of A Bit of Opti