Susan Kare: Designing Icons & Graphics For the Original Mac

Susan Kare joined Apple as an art history PhD who barely knew anything about computers. She went on to design many of the icons, typefaces, and symbols that helped make the original Macintosh feel understandable and human, defining a visual language for personal computing that still influences software today. At Startup School 2026, Susan shares the stories behind the Happy Mac, Command key, Chicago font, and more, along with the design lessons she learned from Steve Jobs, Paul Rand, and the original Mac team: make things meaningful and memorable, embrace constraints, iterate constantly, and u