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You Have to Let One of Your Children Die

Alex Hormozi

Most people underestimate the things they have to say no to when building. Everything you say yes to is saying no to the thing you say you want most. So you have to say no until it hurts. Then say no some more. So you can take one yes all the way.

A Foolproof Plan on How to Stay Poor

How to stay poor: Freak out whenever you need to learn any math related to money and say ā€œI’m not a math personā€. Then, forever think the fact that you had a shitty 8th grade math teacher excuses you

"What Would It Take To Win?"

People measure the risk and cost of taking action but rarely the risk and cost of doing nothing. This keeps people poorer than they ought to be.

Watch This If You Want To Win.

There are brief openings where risk, skill, and opportunity align. That’s when you need to take massive, unrelenting, violent action and make big, scary, irreversible sacrifices. Expect no one to unde

Just Don't Assume That Everyone's You

Small life hack: I don’t have set days off. I just wait until I sleep poorly, then I take that day off because I’m not gonna do much anyways. I never wanna waste a great night sleep on a rest day. I’m

Just Don't Assume That Everyone's You

Small life hack: I don’t have set days off. I just wait until I sleep poorly, then I take that day off because I’m not gonna do much anyways. I never wanna waste a great night sleep on a rest day. I’m

The 3 Types of Business Risk (And Which Makes the Most Money)

Three options for starting a business: 1) Solve a problem better than others (execution risk) 2) Solve a problem no one knew existed (product-market risk) 3) Solve a problem everyone knows about but i

"Why Do I Feel Stuck?"

You can’t wish for both growth and comfort. The price of the first is the second.

If They Gasp at Your Price, Do This

Sales hack: Before you reveal the price, tell the prospect it’s VERY expensive. Once they hear the price: If they agree, they were well-braced. If they think ā€œthat’s way less than I expectedā€ you set