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If you’re a business owner

Alex Hormozi

If you’re a business owner And you do something that works Do more of it until it stops working. Then do it a little more just in case.

Give the Best Closers the Best Leads

How to use downsells: Only allow them to be sold to unqualified leads. Otherwise, you'll just have a lot of qualified leads buying your downsell instead of your main thing. And that's because salespeo

There Are Only 4 Paths to Becoming Ultra Wealthy

4 paths to mega money: 1) Bet other people’s money on other people’s businesses (fund managers) 2) Bet your money on other people’s businesses (investing) 3) Bet other people’s money on your business

How brand translates to profits:

How brand translates to profits: Having a strong brand allows you to convert a higher percentage of customers at higher prices and pay better people less money to deliver. This means higher ROAS, high

Lazy People Buy Distractions

It’s easier to be lazy than it is to fail. As soon as you actually try you realize how little you have to do to beat the people who do nothing. There are far fewer people who’ve failed than people who